Customer success
Danone
A Business Process Factory to manage the Group’s key data and processes
![template_background_use_case Business Process Factory](https://iterop.3ds.com/wp-content/uploads/2024/05/template_background_use_case.png)
“It’s not just a form tool, it’s a tool that lets you play with processes, track them, modify them, it’s extremely comprehensive.”
Indirect Purchasing Manager ToplineCycle & Procurement – Danone France
Issues
The Danone group initially implemented the solution for the Blédina brand, to support supply chain activities and automate certain overly manual processes. Litigation management service, labeling, data updating – these are just some of the processes that Danone’s business teams have implemented in just a few weeks.
A few months later, the group’s key data management team also discovered the process management application and decided to roll out several pilot projects.
The benefits of the Business Process Factory
As part of its key data management and process optimization strategy, Danone has set up a Business Process Factory, an innovative initiative designed to centralize and standardize business process management across the group. This process factory offers a unified platform where different applications cohabit, from heavyweight systems like SAP to innovative low-code solutions such as Iterop or Power BI. This hybrid approach enables Danone to leverage the benefits of established applications while rapidly integrating new, agile and scalable solutions.
With over 200 processes launched every day, the Business Process Factory offers unprecedented operational agility. What’s more, the speed of implementation is underlined by the fact that a new workflow is created every three weeks. This sustained pace enables Danone to continually adapt its business processes to changing market requirements, while maintaining maximum operational efficiency. By unifying data and processes across the enterprise, the Business Process Factory strengthens cross-functional collaboration, accelerates decision-making and improves visibility and control over Danone’s entire organizational ecosystem.
processes launched every day
New workflow every 3 weeks
Creation of a mobile application for sales forces
- Application for Nutricia Pharmacies Sales Force Application shared interface with Master Data Managers
- Replacement of paper forms for opening pharmacy customer accounts
- Elimination of bugs and anomalies characteristic of the old software
- Offline operations with up-to-date data
- Filling assistance with automatic search for ordinary data
- Iterative purchase order entry
- Track the history, progress and processing of requests
- Connected to the Master Data service request management tool with ITEROP
- Traceable data stored in compliance with our GDPR compliance policies
Establish process governance
Ensuring stable, sustainable growth
” The solution is a real engine that guides all the group’s other applications through the data. This ensures that all information is up to date, and coordinates all activities. The administrative workload has been divided by 2, and the sales and Master Data teams have clearly improved their day-to-day work. “
MASTER DATA Project Manager – Danone France
Empowering business teams
A low-code application to change the daily lives of non-developers
Danone’s legal experts already use the solution
4 examples of process in production
- PRODUCT DATA LIFECYLE : A global vision of the product lifecycle, from the marketing idea to the shelf, including all internal stages (R&D, DAF, SALES, Packaging, etc.).
- CUSTOMER AND SUPPLY CLAIMS : Complaints processing time divided by 2, automatic reminders, connection to ERP, implementation of dashboards, root cause detection.
- LEGAL SERVICE : Automatic contract generation, weighting of requests to route them to the right lawyers, precise tracking and KPIs on requests.
- PACKAGING CHANGES : Management of approvals for packaging changes involving several departments (marketing, quality, suppliers, etc.), prioritization of requirements.
![danone-logo Danone logo](https://iterop.3ds.com/wp-content/uploads/2024/05/danone-logo-300x130.jpg)
Danone, a multinational food company founded in 1919, has established itself as a major player in the global food industry. Present in over 120 countries, the company operates through four main divisions: Dairy and Plant-based Products, Water, Specialized Nutrition and Baby Nutrition. With a wide range of well-established brands such as Activia, Evian, Nutricia and Aptamil, Danone reaches a broad customer base, from individual consumers to business partners and institutions. In an increasingly digitized world, Danone has significant IT ambitions, seeking to integrate emerging technologies to optimize its operations and enhance its product offering.
This transition to digital has been reflected in a variety of initiatives, including the adoption of advanced data analytics to understand market trends, the deployment of smart supply chain solutions to enhance operational efficiency, and investments in e-commerce and online sales platforms to better meet the needs of connected consumers.
In recent news, Danone has focused on its digital transformation by launching strategic partnerships with innovative technology companies, while consolidating its internal teams dedicated to digital development, with the aim of remaining at the forefront of innovation and maintaining its leadership position in the global food and nutrition market.